Author(s): Nick Wilde & Philip R. Holden
Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader through marketing their own products and services effectively and cheaply using the level playing field of the internet and will prove especially useful to small business owners and managers.
Increasingly popular topic (Random House held their first virtual book group on the Second Life site in 2007) all business owners want to know how to harness the power of these sites for their business, and this book will show them howAccessible and down to earthGreat companion to Shoestring series and our other small business titles
Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.