A lovingly researched guide to the classic clothing worn by the Ivy League university fraternity in the 1960s, a look that a certain stylish breed of men have never grown out of. In their book, Londoners Graham Marsh and JP Gaul, enthusiasts of all things button-down and cool, dissect the key elements. Daily Telegraph An homage to this dress code, which Marsh admits has become an addiction. Independent If you are of modernist persuasion, have a love of the classic, need some sartorial tips or just want to know the heritage of ivy brands that are still doing swift business today among the current crop of hipsters, this book should be a nailed-on (or should that be buttoned-down?) purchase. As I said earlier, The Ivy Look isn't some kind of defining text, but it is an excellent guide to set you on a journey. On the evidence here, it's a journey I would recommend, even if you don't fancy going all the way. www.modculture.co.uk With preppy fashion's popularity as high as its turn-ups, this history of natty US dressing through vintage Mad Men-style posters and pictures of icons such as Paul Newman, it's classy, and small enough for your chino pockets. Short List

GRAHAM MARSH is an art director, illustrator and author. He has written and art directed many groundbreaking visual books including The Cover Art of Blue Note Records Volumes 1 and 2, East Coasting and California Cool (Collis & Brown). He co-authored and art directed a series of ten movie poster books and Denim: From Cowboys to Catwalks (Aurum). His illustrations have appeared in magazines, newspapers and on many CD and album covers. He has contributed to numerous publications including Country Life and the Financial Times. This is his first children's book. He lives in Greenwich, south-east London. J.P.GAUL has long had a fascination with American clothing styles of the 1950s and 1960s, a passion nurtured whilst working at J.Simons' legendary clothes shop in central London. A jazz and architecture fan, he is also a regular blogger on all matters sartorial. This is his first book. He lives in North London.

Contents FOREWORD Page 12 THE IMPORTANCE OF BEING IMPORTED Page 14 SHOES Page 22 Stop Talking, Start Walking. These shoes have sole. SHIRTS Page 48 Button-downs, Tab collars and the meaning of 16-34. SUITS AND JACKETS Page 72 Mr Natural. Narrow lapels to go, hold the double-breasted. TROUSERS Page 102 Ivy trousers are always flat front - no matter what the fashion pundits say. MODS Page 122 London calling. The original Ivy suited Modernists make the scene. AN IVY LOOK FOR ALL SEASONS Page 132 Spring forward, Fall back. CONTINENTAL DRIFT Page 156 From Saint-Germain-des-Pres to the Via Veneto, the Ivy influence prevails. HAT CHECK Page 168 Hats guaranteed to give you a head start. EAST MEETS WEST Page 180 East beats West. IVY CULTURE AND THE CREATIVE IMPULSE Page 184 Music, architecture, art and design. REST AND RECREATION Page 190 Foreign wheels and a pack of Luckies. STEVE MCQUEEN Page 198 The best-dressed bad boy in Hollywood. SHOP AROUND Page 202 Where to find the good stuff. Stores, catalogues and websites. ACKNOWLEDGEMENTS Page 206