The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
Author(s): Carmine Gallo
Apple's 5 Core Principles - Now in the Palm of Your Hand!
Steve Jobs and Apple re-imagined retail. The Apple Experience reveals the secrets to the iconic brand's unparalleled success during one of the most difficult retail environments in decades. A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that Apple's customer-facing employees follow to engage customers in a retail setting:
- Approach
- Probe
- Present
- Listen
- End with a fond farewell
Learn how to serve both internal and external companies, create "fearless" employees, and develop a "feedback loop" that benefits everyone at every level.
Product Information
Carmine Gallo is a communications consultant for some of the world's top brands. He is the bestselling author of The Presentation Secrets of Steve Jobs, The Innovation Secrets of Steve Jobs and The Power of Foursquare.
General Fields
- :
- : McGraw-Hill Education - Europe
- : McGraw-Hill Professional
- : 0.519
- : 29 February 2012
- : 236mm X 160mm X 22mm
- : United States
- : 01 July 2012
- : books
Special Fields
- : 256
- : 658.812
- : Hardback
- : Carmine Gallo