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Built In Social: Essential Social Marketing Practices For Every Small BusinessStock informationGeneral Fields
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DescriptionHow to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community-even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. Table of contentsPreface Introduction Part One: Attraction: Your Essential Content Marketing Strategy Chapter 1 How the Social Web Works Chapter 2 Designing Your Business Around Social Chapter 3 Every Business is Now A Media Company Part Two: Engagement: Social Networking and Marketing Chapter 4 Communities are the New Markets Chapter 5 Meet Your New Business Partners Chapter 6 Business is Now Personal Part Three: Conversion: Converting Trust into New Business Chapter 7 Social and Local are Built-In Mobile Chapter 8 Creating Digital Marketing Assets Chapter 9 Relationship Selling in the Trust Economy Chapter 10 Avoiding the Race to the Bottom |