Author(s): John Haydon
The bestselling book updated with all of the latest features and Facebook upgrades This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.
Facebook is among the most important marketing tools for today's business or nonprofit organizations This extremely popular guidebook has been fully updated to cover Facebook's new and ever-evolving tools Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today's social media environment.
John Haydon is a leader in helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. He owns Inbound Zombie, a consultancy in Cambridge, MA, where he provides strategy and training on Facebook and other social media to nonprofit enterprises.
Introduction 1 Part I: Getting Started with Facebook Marketing 7 Chapter 1: Marketing in the Age of Facebook 9 Chapter 2: Researching and Understanding Your Target Audience 19 Chapter 3: Developing a Facebook Marketing Plan 29 Part II: Building Your Facebook Presence 51 Chapter 4: Getting Started with a Facebook Page 53 Chapter 5: Configuring the Best Admin Settings for Your Facebook Page 75 Chapter 6: Enhancing Your Facebook Page with Applications 87 Part III: Engaging with Your Customers and Prospects on Facebook 103 Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 105 Chapter 8: Going Public with Your Facebook Page 117 Chapter 9: Engaging with Your Fans 139 Chapter 10: Measuring Success with Facebook Insights 153 Part IV: Marketing beyond the Facebook Page 173 Chapter 11: Using Facebook Advertising to Promote Your Business 175 Chapter 12: Using Facebook Offers to Promote Your Business 211 Chapter 13: Using Facebook Groups and Events to Promote Your Business 219 Chapter 14: Cross-Promoting Your Page 239 Chapter 15: Understanding and Using Facebook Social Plug-Ins 253 Part V: The Part of Tens 277 Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 279 Chapter 17: Ten (or So) Business Etiquette Tips for Facebook 285 Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 291 Index 295