Author(s): Dorte Nielsen
Creativity research shows that by dividing your thinking into two, divergent and convergent thinking, you can improve your idea production and as a result produce more ideas, unexpected thoughts and original solutions. You use divergent thinking to generate lots of ideas. You use convergent thinking to help you select the best ideas. The concept of divergent and convergent thinking is so integral to the creative process and innovative thinking it's known as "the heartbeat of creativity". It's the underlying rhythm of creative thinking. The book is an introduction to divergent and convergent thinking. It includes guidelines to enhance your innovative thinking and hands-on exercises to strengthen your creativity. The concept of the book is supported by the books triangular shape, which illustrates divergent and convergent thinking. The top half of the book always communicates divergent thinking. The bottom half communicates convergent thinking. This principle is the same throughout the book.
Dorte is a creativity expert, author, keynote speaker and the founder of FourSightDenmark. Dorte is also the fouder of Creative Communication an award winning BA education for Art Directors and conceptual thinkers at the Danish School of Media and Journalism, where she teaches, conducts research and consults in the area of creativity and creative thinking. Dorte is the author of numerous books and articles on creative thinking. 2010, Dorte has spearheaded the launch of FourSight in Denmark. For most of the 90 s she worked as an Art Director in London. Her advertising work there won her recognition at the Cannes International Advertising Festival, DAD, the British Television Awards, Epica, London International Advetising Awards, Campaign Poster Awards among others.Born in Denmark, Dorte Nielsen studied at The Graphic Arts Institute of Denmark and later at The School of Communication Arts in London. Dorte also holds a Master of Science degree in Creativity and Change Leadership from the International Center for Studies in Creativity, Buffalo, New York, where she and Sarah were awarded the Firestien Family Creative Achievement Award for their graduate work."