Author(s): Chip Heath; Dan Heath
The "New York Times"-bestselling brothers ("Switch, Made to Stick") explore why certain brief experiences can jolt and change one's life, and explain how meaningful, memorable moments can be created.
The Heath brothers have written three New York Times bestselling books: Made to Stick, Switch and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. The Power of Moments is their most recent book. Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.