Projectify - How to Use Projects to Engage Your People in Strategy That Evolves Your Business

Author(s): Jeff Schwisow

Business, Economics, Finance

Even the best laid strategic plans are not enough to keep on top of today's dynamic and competitive marketplace.


Today, the 20th century adage that a business is 'either growing or dying' is no longer good enough - you can't just do what you've always done and make it bigger, or do it more productively. Today, your business is "either evolving or declining' - businesses that can't stay ahead of the pace of change are destined for obscurity or extinction.


The question today's CEO or leader must ask themselves is not 'How do I keep up?', but 'How do I focus on the future so that I am leading from the front, driving change instead of responding to it?'


The answer is to Projectify.


By using projects to create a bridge between the business and its people, business leaders can leverage the bandwidth and capability of their entire organisation so that strategy is a continuous process - where the business constantly adapts to the changing environment.


In this book, leading project expert Jeff Schwisow shows business leaders and senior managers how to:


- Engage and motivate their workforce by giving them meaningful work to be engaged in and a strategic contribution to be motivated by.


- Free up the management team to focus on strategic direction and leadership rather than command and control of the troops.


- Create action and activity that progressively and persistently turns strategic intent into operational reality.


Projectify is a book about strategy - but strategy redefined. Strategy that is imbued with action. Strategy that is adaptive. Strategy that connects your organisation to its realisation. Strategy that has life


Projectify is a project book that isn't really about projects - at least not how to do projects. It is a book about how to use projects and a project mindset to create an organisation that evolves to meet the needs and wants of its market, a place where customers are eager to invest their hard-earned money, a business that competitors look to emulate or defend against and a workplace where the culture - not the payroll - attracts and retains the best talent.

$29.95(AUD)

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Product Information

General Fields

  • : 9780995377776
  • : Kelly Irving
  • : continuum
  • : November 2017
  • : books

Special Fields

  • : Jeff Schwisow
  • : Jeff Schwisow
  • : Paperback
  • : Paperback