Public Relations

Author(s): Jane Johnston

Business, Economics, Finance

The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession.

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JANE JOHNSTON is Associate Professor in public relations and journalism at Bond University. A former public relations practitioner and journalist, she is author of Media Relations: Issues and Strategies. MARK SHEEHAN is Senior Lecturer in the School of Communication and Creative Arts at Deakin University. He is editor-in-chief of the Asia Pacific Public Relations Journal.

Contributors..Preface - Jane Johnston and Mark Sheehan..PART 1: FOUNDATIONS OF PUBLIC RELATIONS..1 An overview of public relations - Jane Johnston and Clara Zawawi..2 A brief history of public relations in Australia and New Zealand - Mark Sheehan..PART 2: PROCESS AND APPLICATION OF PUBLIC RELATIONS..3 Research and evaluation - Leanne Glenny and Raveena Singh..4 Strategy and planning - Elspeth Tilley..5 Tactics - Paul Adams..6 Media relations - Jane Johnston..7 Social media - Deirdre Quinn-Allan and Emma Bennett..8 Integrated marketing communication - Chris Galloway..PART 3: WORKING WITH KEY PUBLICS AND FIELDS OF PRACTICE..9 Corporate public relations and investor relations - Damian John Gleeson..10 Government and political public relations - Stephen Stockwell..11 Community engagement and the third sector - Kristin Demetrious..12 Internal communication - Marianne D. Sison..PART 4: NAVIGATING THE CHALLENGES OF PUBLIC RELATIONS..13 Crisis and issues management - Hamish McLean..14 Law for public relations professionals - Mark Pearson..15 Ethical practice - Lelde McCoy..Glossary of theories - Jane Johnston..Index

General Fields

  • : 9781743314036
  • : Allen Unwin
  • : Allen Unwin
  • : December 2013
  • : 230mm X 176mm X 28mm
  • : Australia
  • : January 2014
  • : books

Special Fields

  • : Jane Johnston
  • : 659
  • : 659
  • : 4th edition
  • : 4th edition
  • : Paperback
  • : Paperback
  • : 440
  • : 440
  • : Jane Johnston