Public Relations

Description

The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession.

Author description

JANE JOHNSTON is Associate Professor in public relations and journalism at Bond University. A former public relations practitioner and journalist, she is author of Media Relations: Issues and Strategies. MARK SHEEHAN is Senior Lecturer in the School of Communication and Creative Arts at Deakin University. He is editor-in-chief of the Asia Pacific Public Relations Journal.

Table of contents

Contributors..Preface - Jane Johnston and Mark Sheehan..PART 1: FOUNDATIONS OF PUBLIC RELATIONS..1 An overview of public relations - Jane Johnston and Clara Zawawi..2 A brief history of public relations in Australia and New Zealand - Mark Sheehan..PART 2: PROCESS AND APPLICATION OF PUBLIC RELATIONS..3 Research and evaluation - Leanne Glenny and Raveena Singh..4 Strategy and planning - Elspeth Tilley..5 Tactics - Paul Adams..6 Media relations - Jane Johnston..7 Social media - Deirdre Quinn-Allan and Emma Bennett..8 Integrated marketing communication - Chris Galloway..PART 3: WORKING WITH KEY PUBLICS AND FIELDS OF PRACTICE..9 Corporate public relations and investor relations - Damian John Gleeson..10 Government and political public relations - Stephen Stockwell..11 Community engagement and the third sector - Kristin Demetrious..12 Internal communication - Marianne D. Sison..PART 4: NAVIGATING THE CHALLENGES OF PUBLIC RELATIONS..13 Crisis and issues management - Hamish McLean..14 Law for public relations professionals - Mark Pearson..15 Ethical practice - Lelde McCoy..Glossary of theories - Jane Johnston..Index