The 22 Immutable Laws of Marketing

Author(s): Al Ries; Jack Trout

Business, Economics, Finance

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

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Product Information

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.

General Fields

  • : 9781861976109
  • : Profile Books Limited
  • : Profile Books Ltd
  • : October 1994
  • : 197mm X 132mm
  • : United Kingdom
  • : books

Special Fields

  • : Paperback
  • : 160
  • : 160
  • : Al Ries; Jack Trout
  • : Al Ries; Jack Trout
  • : 658.8
  • : 658.8
  • : English
  • : English
  • : 1
  • : line drawings
  • : 1
  • : line drawings
  • : Paperback