Author(s): Chris Helder
Master the power of influence and persuasion to achieve more in work and life
For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder--a master of communication and one of Australia's most sought after speakers on influence--shares ten essential tools that will enable you to influence others so you win the sale or seal the deal.
The tools in this book will show you how to read body language, uncover what's most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more.
Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.
Chris Helder is a certified practitioner of Neuro-Linguistic Programming specialising in advanced communications and behavioural modelling. His global client list includes high-profile companies from the financial, technological, pharmaceutical, manufacturing and automotive industries. He regularly presents his high-impact presentations and workshops throughout the Asia--Pacific region, the US and Europe.
Foreword ix About Chris Helder xi Introduction: the new reality xiii Part I Influencing yourself -- action and clarity 1 1 Tool number 1: breaking down the e-wall 3 2 Tool number 2: the butterfly 15 3 Tool number 3: the sunset 25 Part II Influencing others: getting your own way 45 4 Tool number 4: act as if 47 5 Tool number 5: FORD 65 6 Tool number 6: positive, positive, positive -- negative 83 Part III Reading people 95 7 Tool number 7: the colours 97 8 Tool number 8: reading body language 117 Part IV Selling and winning: certainty and simplicity 133 9 Tool number 9: same, same but different 135 10 Tool number 10: move to the side 149 Conclusion 163 Appendix: How are you tracking? 165 Special acknowledgements 171 Index 173