*Major nationwide marketing & publicity campaign *Events including book signings & readings *Feature & review coverage *Partnership activity with football clubs & consumer brands *Literacy campaign in schools & libraries with The Reading Agency *Collector cards with every book *Digital campaign

Frank Lampard is a footballer, father and author of the 'Frankie's Magic Football' series! Frank is the all-time leading goal scorer for Chelsea Football Club, where he is a three-time Chelsea Player of the Year. In 2014 Frank was the vice captain on the England football squad at the World Cup in Brazil, and in the same year has signed with New York City FC to play as part of the Major League Soccer side, starting January 2015. Until then, Frank will play for the current premier league champions Manchester City in the UK. Frank enjoys reading with his two daughters, and when they requested stories about football Frank decided to create his own characters and adventures to entertain them. These tales provided the inspiration for 'Frankie's Magic Football'. Frank is passionate about promoting child literacy and hopes to inspire both young girls and boys to read with the 'Frankie's Magic Football' series. "The idea for 'Frankie's Magic Football' came from reading bedtime stories to my daughters. Adventure stories are their favourite and I wanted to combine my love for football with something that I could read to them, and that they would love too. 'Frankie's Magic Football' reminds me of the stories that I used to like to read. Frankie's friends also remind me of the mates that I used to kick a football about with when I was young, as well as some of the players I've met during my career." - FRANK LAMPARD