Author(s): Susan Greenfield
How 21st-century technology is changing the way we think and feel Welcome to the future: a hedonistic paradise of smart drugs and virtual relationships, where computers fulfil our every fantasy, food is perfected and Ã¢Â�Â�homeÃ¢Â�Â� is a blur of artificial colours, images and sounds. Where synthetic implants detect illness in our bodies, silicon chips modify our brains and even our characters are genetically shaped before birth. What will this mean for human natureA Acclaimed neuroscientist Susan Greenfield shows that everything we take for granted about ourselves Ã¢Â�Â� imagination, individuality, memory, love, free will Ã¢Â�Â� could soon become lost forever. Only by harnessing technology in a humane way, she argues, can we preserve our unique sense of self and hold on to what makes us who we are.
Baroness Greenfield is a distinguished scientist, broadcaster, writer and best selling author of Private Life of the Brain (2000) Penguin. She is a Professor of Pharmacology at Oxford, which she holds jointly with her position as Director of the Royal Institution of Great Britain.